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Lucid Report
Lucid Report
Building an intelligence system that keeps the evidence attached.
Founder & Design Engineer/Current product
Founder-led product spanning product strategy, UX, AI systems and full-stack delivery.
Dan Sealey · Product Designer & Design Engineer · Sydney
Design
with purpose.
I research, design and build complex software from early product strategy through production. Founder & Design Engineer of Lucid Report.
Selected work
Product judgement made visible through shipped systems, enterprise design and research.
Explore all work ↗02
Zitcha
Zitcha
Scaling retail media without scaling product fragmentation.
Senior Product Designer/2024–2025
A shared MUI and Lexicon system connected product patterns, Figma and engineering implementation.
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Tesco
Tesco myProduct Range
Making complex ranging decisions legible and accountable.
Product Design Lead/Nine-month engagement
Two usability rounds refined forecasting, filtering and human review.
04
Rightmove
Rightmove Tenancy Manager
Changing the product halfway through the research.
Product Designer/Late 2022–2023
Six-participant research changed the prototype during the study.
Selected collaborations
Complex work, shaped with product, engineering and service teams.
Practice
One product-building practice, from evidence to implementation.
Understand
Research, analysis and product strategy that make the real problem visible.
- User research
- Analysis and synthesis
- Product strategy
Design
Interaction, interface, content and systems shaped around complex work.
- Interaction design
- Interface and visual design
- Design systems
Build
Prototypes and production interfaces developed in the same decision loop.
- Prototyping
- Front-end engineering
- Design engineering
Beyond the work
A multidisciplinary background, focused on useful software.
Born in New Zealand, raised in Dubai and based in Sydney, I bring product, visual and technical perspectives to teams working through complexity.
About Dan ↗