Design
with purpose.
Hey, thanks for stopping by. I’m Dan, an Aussie designer born in New Zealand, raised in Dubai and based in Sydney. 🌴☀️
Working at the intersection of UX, UI / visual design, product strategy and front-end web since 2012, I’ve had the privilege of influencing products, services and organisations that impact millions for the better.
Selected collaborations
Some of those organisations include
Practice
Today, I work across the core disciplines of Experience Design
Interaction design
UI | Visual design
Content design
Product strategy
Leading workshops
Front-end web
Illustration
Case studies
Research driven design, method driven investigations.
Explore all work ↗
Lucid Report
Building an intelligence system that keeps the evidence attached.
Turning fragmented external information into evidence-backed intelligence for clearer, more defensible decisions.
- Product strategy
- Product design
- Design engineering
- Full-stack engineering
- AI systems

TopTutor
Flexible learning with structure and human support.
Research and product design for a collaborative tutoring MVP spanning courses, tutors and peer learning.
- Product discovery
- User research
- Product design

myProduct
Design leadership across Tesco trading applications.
A cross-product strategy for research, consistency and design decisions across an enterprise application suite.
- Product strategy
- Design leadership
- User research

Defence Leadership Digital Workspace
Improving the flow of critical leadership information.
Discovery and interaction design for information used by Defence Ministers, Executives and their support teams.
- Product discovery
- User research
- Interaction design

Biosecurity Design Spike
Reframing expert collaboration in three weeks.
A focused design spike for traceable, cross-branch biosecurity advice and decision-making.
- Process analysis
- Facilitation
- Interaction design

Conformance Test Suite
A deliberately brief project snapshot.
Interface and accessibility work for a technical conformance-testing product.
- Accessibility
- Interaction design
- Interface design

National Disability Insurance Scheme
Turning staff evidence into clearer service workflows.
Research and product design for a Staff Portal carrying approximately 20,000 interactions each day.
- Product discovery
- User research
- Interaction design











