Lucid Report
Building an intelligence system that keeps the evidence attached.
1/9
Founder & Design Engineer/Current product
Founder-led product spanning product strategy, UX, AI systems and full-stack delivery.
Design with purpose
I research, design and build complex software from early product strategy through production.
Founder & Design Engineer of Lucid Report.
Zitcha
Helping turn a fast-growing retail media platform into a coherent product, design system and way of working.
2/9
Senior Product Designer/September 2023 to February 2026
A shared MUI and Lexicon system connected product patterns, Figma and engineering implementation.
Tesco myProduct Range
Leading enterprise UX across Trade Systems, and keeping human judgement in the loop.
3/9
Product Design Lead/Nine-month engagement
Suite-level design leadership connected strategy, continuous discovery and human-reviewed recommendations.
Rightmove Tenancy Manager
Designing structure for a tenancy lifecycle that did not follow one clean sequence.
4/9
Senior Product Designer/Nine-month engagement
Six-participant research changed the prototype during the study.
TopTutor
Flexible learning with structure and human support.
5/9
Research and product design for a collaborative tutoring MVP spanning courses, tutors and peer learning.
Defence Leadership Digital Workspace
Improving the flow of critical leadership information.
6/9
Discovery and interaction design for information used by Defence Ministers, Executives and their support teams.
Selected collaborations
Complex work, shaped with product, engineering and service teams.
From evidence to implementation
Understand
Research, analysis and product strategy that make the real problem visible.
- Continuous discovery, UX and ethnographic research
- Research repositories, UX and quantitative analysis
- Airtable, Jupyter Notebook and agentic tools
Design
Interaction, interface, content and systems shaped around complex work.
- Interaction, UI, visual and content design
- Design systems, atomic design and accessibility auditing
- Figma, Storybook, Material UI and shadcn/ui
Build
Prototypes and production interfaces developed in the same decision loop.
- React, TypeScript, Tailwind and TanStack
- Node.js, PostgreSQL and Python
- API and SSO integration, permissions modelling and ETL AI pipelines
Beyond the work
A multidisciplinary background, focused on useful software.
Born in New Zealand, raised in Dubai and based in Sydney, I bring product, visual and technical perspectives to teams working through complexity.
About Dan ↗