
Strategic Management: Business Strategy
2025, Professional Certificate Program
Background, motivations, experience and interests.

I’ve had the privilege of influencing products and services that impact millions for the better.
I’m an interdisciplinary product designer, design engineer and founder with experience across research, interaction design, visual design, product strategy and engineering. Since 2012, I’ve worked on products used at scale for organisations including Zitcha, Tesco, Rightmove and the NSW Government.
More recently, my work has moved deeper into AI, data and complex systems. I founded Lucid, a decision intelligence platform I designed and built end to end, spanning product strategy, UX, full-stack engineering, retrieval, semantic search, evidence systems and persistent monitoring.
I’m drawn to problems where information is complex, systems are interconnected and good product decisions depend on more than the interface. My approach is evidence-led and multidisciplinary, combining design, technology and strategy to turn ambiguity into useful, durable products.
Experience
Learning
After hours
A passion of mine is digital painting, which I started doing in 2014 after being inspired by the concept artist Jonas de Ro, the Souls video game franchise and band artwork illustrator Travis Smith. It’s still a past-time of mine, that and going to gigs, exploring the world, reading books on Greek philosophy and psychology, skating/surfing/snowboarding and playing the guitar.
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